National and International Pharmaceutical and Cosmetics Marketing
This is an important book on pharmaceutical and cosmetics marketing for the use of students, pharmacists, formulators and personnel in the marketing sector of the pharmaceutical and cosmetics industry. The text covers all aspects of pharmaceutical and cosmetics marketing like ?Nine right ways to win consumers, ?Eleven right ways to increase sales, ?One right way to win argument, ?Case study of product positioning and stages of product life cycle, ?Right analysis of quality and quantity, ?How the industry can increase business, brand marketing, generic marketing, sales record, etc. and ?The vital role of Drugs and Cosmetics Act and rules to avoid criminal activities. This book aims to help and guide the organisations increase their business which in turn will increase the profits. The book adequately covers marketing/sales section, laboratory testing section, advertisement section, pictures of pharmaceutical and cosmetics products and price list. All the pharmaceutical and cosmetics products are fundamentally based on synergistic formulations which have been explained: The synergistic effect is greater than the additive effect and is stronger in maintaining better health.
Publication Language |
English |
---|---|
Publication Access Type |
Premium |
Publisher |
CBSPD |
Publication Year |
2023 |
Publication Type |
Textbooks |
ISBN/ISSN |
'9789386217080 |
Publication Category |
CBSPD Medical Collection |
Publication Subject |
Pharmacy |
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